Influencer Marketing For Tech Brands

by Nida

Influencer marketing for tech brands

The tech industry is constantly evolving in innovation and creativity. Who would have thought that the trendy flip phones would be replaced by touch-screen mobile devices?. A few years back, our predecessor with smaller phones with smaller screens had a similar train of thought. The current technology, too, will be obsolete in the coming years. And with so many changes in the tech world, consumer preferences, and needs, the ability to process information is also changing. Traditional advertising is out, and the influence of marketing is in. The opinion of a tech influencer like technical guruji about your product in a one-minute video packs more punch than bold slogans on your thousand-dollar billboards or newspaper ad. This is expected because as consumers spend more time online, they are more comfortable with the opinions of subject matter experts – who they have been following for a long time and can connect with – over sales pitches from brands they have never heard of.

As a tech business, you will have many objectives you want to meet through influencer marketing. You need the right tech Influencers on your side, which is no easy task as they are segregated based on their expertise, follower count, engagement rate, popularity, turnover rate, etc. It is also relatively easy to fake metrics that question authenticity. The right approach would be to work with an influencer marketing agency that can access the necessary tech Influencer and is proficient in executing campaigns for tech brands.

This article is your guide to influencer marketing for tech brands. We will cover what influencer marketing is and how you need to go about it to achieve maximum results.

What is tech influencer marketing?

We live in a time where technology is capable of incredible feats – something we were accustomed to only in sci-fi movies. People can go to outer space. Cover long distances in minutes. Connect with people anywhere on the planet instantly and more All this possible due to how far Technology has brought human civilization. The diversity in technology has also created internet celebrities with substantial influence over communities on YouTube, Instagram, Twitter, TikTok, Snapchat and Facebook.

Collaborating with tech Influencers on new products. Inviting them to exclusive events and launches. Creating social media campaigns with tech influencers in posts etc, boost brands credibility and reach to greater heights.

Influencer marketing for tech brands: important tips

Set goals

As a tech brand, you will have certain goals aligning with your industry – like wanting to expand into new verticals, for instance, smartphones to laptops. Targeting new demography of Customers. Bringing exposure for a new product launch. Getting a competitive edge over your industry rivals. Having more attendance at your tech event. Making improvements in your services etc. Defining smart Goals that are easily achievable within the given budget and timeline – trackable and measurable, will put you on the right path when you select Influencers and create content.

Select tech Influencers

With oversaturation in content creators, tech Influencers are finding niches that align with their specialties to remain relevant. This has created subcategories of opinion leaders, for instance, mobile tech influencers, tech entrepreneurs, tech journalists, Tech DIY and repair influencers, tech analysts, and more. Your selection of subject matter experts should be influenced by your objectives, content requirements, geographical parameters, promotional platforms, audience needs, and pain points. Follower count is dismissible when your tech Influencers can generate required engagement and bring desirable outcomes.

Create relevant content

The selling point of any Tech product is its functionality, which directly emphasizes the features and benefits of what you are promoting. Aesthetics and how you present your brand message also play a vital role.

Product unboxing and review, how-to’s and tutorials, case studies, and ebooks are the right types of content for tech brands. At the same time, your Influencers should have the creative freedom to express your brand in their own ways because the tone, style, concept, and storytelling resonate with your target audience. Of course, you must provide briefs that specify the visuals and other aspects of your brand identity that must be utilized in your branded content.

Prioritize long-term partnerships

You must have seen popular influencers endorsing the same brands over extended periods – being their ambassadors for every new product. Making their presence known at exclusive company events. Featuring billboards, magazines, etc. Consumers find it easy to trust an organization when they know that a popular internet celebrity is associating with them. Seeing long-term influencer partnership generates social proof and credibility, which make consumers loyal to a business.

Track performance

Identify key performance indicators based on your goals – for instance, if you want more laptop sales, prioritize higher conversion. Assign ranks to different metrics and track them using monitoring technology like Google Analytics and tools like promo codes, discount codes, and URL tags. This will give you a complete breakdown of your real-time campaign performance.

Optimize performance

Compile data and findings into categories and subcategories and identify patterns and correlations. This can help you stay one step ahead with optimization measures when you see relevant metrics performing as expected – and have corrective measures on standby when they don’t. Your approach could require a change of Influencers. Additional resource allocation for opportunity capitalization. Revamping existing content with new requirements or creating new ones from scratch.

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